Blooming New Projects At The Purrfumery!

Blooming New Projects At The Purrfumery!

Greetings, dear Purrfumery friends!

It’s been an amazing few months and I have so much news to share! 

Signature Scent and Limited Edition price changes coming soon

My newsletter subscribers are the first to know! I will be raising the prices of my Signature Scent and Limited Edition liquid and crème perfumes. It’s the first price change in 10 years, and I need to do it to meet the cost of my materials, which have gone up. Imagine that it takes 60 roses to make 1 drop of rose oil! The cost of labor has gone up, too, and many of the materials I use are processed by hand around the world. 

Also, I am running very low on jewel boxes, and may not have these again, as the cost of silver has gone through the roof. So, if you have been eyeing a crème perfume, now is the time, my dear Purrfumery friends! 

The price change will not affect Kittylicious or eau de parfums.


Introducing The Velvet Collection at Avé Parfum

I’m delighted to introduce you to Avé Parfum, a beautiful new web-based perfume boutique that carries fragrances from perfumers who promise never to use cruel animal musks in their products. I met the proprietress, Elizabeth Rose, when she took my Spirit Perfumery class at Homestead Apothecary in Oakland. Elizabeth and I had a meeting of the minds—we are both dedicated to animal protection and had a dream of bringing niche and artisan perfumes from around the world to perfume lovers who wear only cruelty-free and animal musk-free scents. She asked me to create new dilutions of her favorite Purrfumery scents. I’m thrilled to support Avé Parfum’s mission of education, awareness, charity and compassion for animals. 

Visit Avé Parfum and find these sumptuous Purrfumery favorites:

The Velvet Collection: Highway, Honey and Black Cat
 
Labeled and wrapped in luxurious new designs, these luscious Purrfumery favorites are all in eau de parfum and are available in two new sizes – 15 and 30 ml. This is the debut of Black Cat in a base of organic, vanilla-infused alcohol! Previously, Black Cat was only available in a jojoba oil dilution. Experience them in their new packaging for yourself, or share with someone you love.


The Velvet Collection will launch on Black Friday! I suggest visiting Avé Parfum’s website and subscribing to their newsletter (make sure it doesn’t go to spam), as they will announce a special offer for the launch. Samples will be available for purchase as well as full bottles of both sizes.

Honey Harvest is complete

Gary and I, along with my cousins, just finished the honey harvest. I was dragging my feet a bit because it was so hot and smoky out, but the honey can’t wait! Now it’s done, and I have plenty of honey, beeswax and propolis for my perfumes (not to mention sweet goodness for our tea when you visit me)!

Lending a hand in tough times

The day of the honey harvest was one of the worst fire days. We could see and smell the smoke from the tragic fires burning just north of our home. So many people and animals were displaced, and we continue to look for ways to help. We heard that the Milo Foundation, which is based in Point Richmond, had to evacuate their sanctuary in Willits. They were seeking people in safe locations to take in dogs and cats. For the month of November, the Purrfumery will donate a portion of all sales to support the Milo Foundation’s Fire Evacuation Fund. We’re pitching in to help wherever we can!

New role with International Perfume Foundation

I am thrilled to announce that I have been named the new Director of Animal Conservation for the International Perfume Foundation (IPF), a non-profit organization based in Brussels. The IPF’s Mission is Education, Protection and Revitalisation of Culture and Perfume Heritage to Reconnect Human Society with the Beauty of Natural Fragrances and the Healing Power of Nature.

As IPF Director of Animal Conservation, my role is to ensure the development of animal cruelty-free and animal testing-free natural perfumes, provide guidance for IPF gorilla and bee research projects, and participate in IPF events. 

The civet cat, musk deer and beaver suffer when musks are harvested for use in perfume. This has to stop. We have botanical replacements for musk, and cruelty to animals is unnecessary. My role with IPF is to educate perfumers about how they can use plants, seeds and other botanicals to create musk scents, and spare animals their current anguish. I believe that education is the best way to raise perfumer and consumer awareness.

Three IPF projects I will be involved in are the World Heritage Program, the replanting of flower fields for the bees, and gorilla olfactory research. Bees are disappearing in part because farmers are growing genetically modified flowers for market. These flowers are visually flawless, but they lack scent. This has become a huge problem for bees, an insect with an olfactory system that depends on scent. It has also become a problem for natural perfumers. Gorillas, other primates, and humans share similar olfactory senses. The difference is gorillas use their sense of smell to cure themselves instinctively with plants and flowers. I’m excited about the possibility that IPF research could lead to a better understanding of how plants and flowers could be used in cures for cancer and genetic diseases in humans.

When you’re looking for ways to implement change a world away, you need all the inspiration you can find! In October, I attended the World Conservation Expo and listened to the heroic stories of people who work with governments and communities to keep animals like lions, giraffes, cheetahs and elephants safe from harm. I met my hero, Jane Goodall, who has opened the world’s eyes to conservation and protecting chimpanzees. 

In the few moments I had with Jane, I shared my own message of conservation and my new role with the IPF. It was an incredible experience to meet her – I have listened to her and learned from her for as long as I can remember! Her vision and drive give me hope.

Pictured above: Meeting my hero Jane Goodall, IPF Director Creezy Courty studying gorillas in the field

Visit me at the Purrfumery!

I look forward to carrying on the tradition of conservationists in my work with the IPF… and of course, with the kitties in the Purrfumery! My kitties and pigeons also encourage and inspire me! I attended and helped at the Pigeon Palomacy and Dove Adoption Fundraiser a few weeks ago and had a wonderful time! And, I am also thrilled to say that when I met Jane Goodall, I gave her a Pigeon Palomacy locket as a gift. 

Please let me know if you would like to hear more about the work I’m doing with the IPF. Or, if you’d like to stop by the Purrfumery for a cup of tea and chat! The holidays are coming up, and I’m happy to meet with you and help you find something beautiful for your friends, loved ones, and for yourself. 

Until next time!

Peace, love, purrfume and kitty cats…

XOXO~ Laurie

Early November Holiday Shopping 20 % discount with over $100 purchase!

Greetings, my dear Purrfumery friends!

The holiday season is on the horizon and I can’t wait—I have so many new, fun scents to share! Are you looking for interesting, locally made holiday gifts for friends and family? Do you want to have all your shopping done by Thanksgiving? You can! And I am going to make it easy for you. Starting today and ending November 12, I’m offering 20% off all orders over $100. Type in grateful in the discount box. Get your holiday shopping done early and save, my dear Purrfumery friends! After November 12, I will begin shipping again on December 1.

The Scent of Winter – at Filoli

Experience the scents of winter at The Garden at Filoli… with the Purrfumery! I’ll be teaching a class from 12:30-2:30 p.m. on November 9 that includes a Perfumery Adventure and an introduction to botanical perfume essences. Come experience some of my aromatic treasures, including Bulgarian Rose Otto and 100-year-old Indian Sandalwood. We will also sniff conifer oils and learn about their anti-viral and aroma-therapeutic effects. Students will leave with their own roll-on bottle of defense against winter colds and an aromatic winter wonderland room/linen spray. Register on the Filoli site. 

Visit the Purrfumery

Remember the Purrfumery when you have out-of-town guests this season! Call me at 510-528-8040 and make an appointment to visit—I’ll welcome you and your guests with a cup of tea and something sweet. All my products, from perfumes to my newest scents, room sprays and Whipped Face & Body Frostings are available to sample. The choices are endless!  I’m happy to help you create the perfect gift and add a touch of whimsy with gorgeous packaging.

Hope to see you soon!

Until next time…

Peace, love purrfume and kitty cats,

XOXO~Laurie

October Halloween Black Cat Newsletter!

Greetings, dear Purrfumery friends!

Fall is finally here! It’s one of my favorite times of year… the flowers and plants that delighted us through spring and summer begin to retreat, but the bees are very busy! I’m looking forward to a very successful honey harvest in the next week or two —I’ll be blending some of the bees’ golden beeswax into new batches of perfumes for Halloween and the holiday season. I can’t believe it’s already October!

Fall into Halloween Sale!

I have a mouth-watering Halloween treat for you, my dear Purrfumery friends!

When the weather cools down, I unveil my super-popular Whipped Face & Body Frostings—I just made a new batch of Black Cat and it is positively sumptuous! Now you can enjoy a 45 ml Black Cat Whipped Face & Body Frosting and 4 ml Black Cat Eau de Parfum together for $68 (that’s $10 off) and receive free samples (this month only!) of my newest scents: Rose Encens, Eze, and Highway (a $20 value).

This is a perfect opportunity to experience a bouquet of Purrfumery scents… beguiling little Black Cat with hints of juicy blood orange, yummy cocoa and sensuous ylang ylang, with just a touch of aniseed myrtle. The frosting is glorious and deeply moisturizing, and the eau de parfum is deliciously long-lasting on the skin.

And your samples! Rose Encens, a deep, rich scent of rose that mingles with tart Italian blood orange and sacred Frankincense. Eze, the scent of the Mediterranean… it beckons with lavender, rose geranium, myrtle and jasmine. And for the roaming heart, Highway is a departure from these floral scents with notes of citrus, berries, cedarwood, vanilla, and blue spruce.

Read all about it!

Velvet & Sweet Pea’s Purrfumery has been getting some fabulous press! You can read a review of the samples that come with my Halloween special, Eze, Rose Encens, and Highway, on Fragrantica. Thank you, Ida Meister for your words! After I read Ida’s review on Fragrantica, I realized that these new perfumes were what I needed as I approached my 60th birthday in August. I was longing for a rest when I created Eze, so when I inhale deeply, I’m in a hammock under the olive trees near the Mediterranean Sea. Rose Encens was about pure luxury... reclining on a bed of a million roses with Frankincense soothing my soul. And finally Highway—it’s all about my wanderlust! I love a road trip! 

Get another angle on Highway from Einsof on Cafleurebon. And you can also find a review of Rose Encens on ScentHive from Trish Vawter. Thank you Einsof and Trish!

Learn the Art of Perfumery

In August, I taught Perfumery for the Spirit at Homestead Apothecary in Oakland. Students learned about top, middle and base notes and how to construct a natural perfume using their intuition as their guide. That was really the heart of the class:  What scents speak to YOU. Students also learned about basic safety issues when working with essential oils, and then they went to work! I provided a palette of natural materials and students finished the class with their own unique perfume. Students described the class as “an unforgettable experience,” and said they enjoyed letting the scents guide them. I am thinking about another class this fall, perhaps late October or early November. What do you think Purrfumery friends? Drop me an email at laurie@purrfumery.com to help me gauge best timing and level of interest.

Hope to see you soon! I’m available for private appointments, so give me a call at 510-528-8040 or drop me an email and let’s get together!

Until next time…

Peace, love purrfume and kitty cats,

XOXO~ Laurie