Spring Greetings from the Purrfumery!

Greetings, my dear Purrfumery friends!

Spring is here! I spend a little time each day in the Perfumer’s Garden savoring the gorgeousness of the air – the jasmine and rhododendrons are blooming and the irises are unfurling their glittering petals in the sun. The birds are singing and the kitties are napping. It’s a magical time, perfect for…

An Earth Day Visit to The Oakland Zoo!

The Oakland Zoo is my favorite zoo for conservation – they do amazing work to help endangered species. So of course I am thrilled to be a part of their Earth Day Celebration from 10 a.m. to 4 p.m. on April 16!

Stop by, say hello, and celebrate our beautiful world! I will have a table at the zoo and will be talking to guests about Luminous Lemurs and Pangolin Violette Rose – two very special scents that benefit conservation organizations. I will donate 25% of all orders made at the event to the Oakland Zoo. And I will donate 25% to the Pangolin Crisis Fund or Centre Val Bio when you order Pangolin Violette Rose or Luminous Lemurs during the event.

See you at the zoo!

Order Early & Get 15% off Kittylicious

I’ll be shipping in April, and will get back to shipping the first week of June.

May is my month to recharge! I will also be developing custom perfumes in May – I’m looking forward to deep, meditative concentration and being in the zone to get to that magical creative space. If you’d like to look at early gifts for Mother’s Day (May 8), let me know!

Are you looking for something special and fun for yourself or someone you love? My Kittylicious Eau de Parfum line is inspired by nature, beauty, love and of course, the fabulous kitties in my life! These are some of my most popular scents, and I’ll be offering 15% off the entire collection until April 16th, Earth Day! Just type Earth Day in the discount box. Order early!

Rose Jasmine, Mojito, Jasmine Orange Blossom, Black Cat, and Eze… I package each bottle by hand and tuck them into a gold foil box with a ribbon. Celebrate Spring and get Kittylicious!

Perfume on the Radio!

Are you fascinated by scent and how it’s part of our lives and dreams? Me too! Saskia Wilson-Brown’s podcast “Perfume on the Radio” explores scent connections and how powerful they are. She recently invited me to join the conversation about cultural connections between perfume and cats. Thank you, Saskia! Have a listen: “The Perfumer’s Cat”. 

Want to Improve Your Sense of Smell? Hug A Tree!

Our sense of smell is a direct path to our memories, sensations and emotions. Scent can be an incredible, sensual trigger. It can also protect us from harm. Some of us have a more developed sense of smell than others. And some people have suffered from a loss of taste and smell with COVID-19. Thankfully, there are some delightful ways to build your sense of smell and bring scent into your life.

• Hug a tree! You think I’m joking, but I’m serious! Go out and hug a tree and sniff it. You’ll be experiencing the release of the tree’s essential oils. Now crush some juniper berries, or mint, or rosemary, or grass in your fingers. Inhale deeply! Try to describe what’s different and what’s similar between the different scents.
• Spritz a little perfume in your hair. You’ll be training your nose to smell a wider range of scents. And it’s lovely to catch the scent of your perfume when you move – it gives you a quick pick-me-up! If you’re using solids, dot a little on a few strands around your face.
• Layer your perfume. This tip is mainly for natural perfume wearers. Natural perfumes, like what you find at the Purrfumery, are worn close to the body – they’re for you and those who are close. Natural perfumes do not have as much of a “sillage” or "scent cloud" as synthetic perfumes. If you’d like to smell your natural perfume more intensely, try dabbing a little of the solid on, and follow with a touch of liquid. You will enhance the sillage and your experience of the scent.

Natural perfumer Doreen of Verdant Faerie recently posted this blog with many other tips and resources for scent recovery. She’s a wonderful perfumer and friend. Thank you, Doreen, for sharing this!

A Helping Hand From The Purrfumery

I’m overcome by all the need in the world – so many people and animals are without basic necessities for living. Many people and animals are living in fear. I’ve been giving a percentage of Purrfumery sales to these groups:

• World Central Kitchens, which is delivering food to people in war zones in Ukraine.
• I’ve been giving 50% of proceeds from Pangolin Violette Rose to The Pangolin Crisis Fund.
• And 50% of proceeds from Luminous Lemurs to Centre ValBio. They’re having a big fundraiser in June – here is the link if you’d like to check it out.

Thank you for being a part of the Purrfumery’s efforts to make the world a safer place for all living things!

I’ve also used this list by The Dodo to find organizations that help animals in Ukraine.

Herb Society Meeting

The Northern California Unit of the Herb Society of America presents “Living from the Garden,” June 10-11 in Pleasant Hill, CA, and I will be presenting! My talk will borrow from my Perfumery Adventure – I’ll share perfume lore from antiquity to present day and guests will sniff rare essences from around the world. Learn more about this conference here.

A Perfume Without A Name...

Thank you to everyone who has sent name ideas for my new perfume! I’m still looking for the perfect name, so email your ideas as they come, to laurie@purrfumery.com. The winner will receive a jewel box solid of my new perfume!

This new scent is available in a solid for now – it has top notes of blood orange, which make it very juicy and tart. I used a very rare and special Tasmanian boronia wax that I have had for 20 years, benzoin resins and fir absolute that are wonderfully jammy and rich. I also used juicy black current bud and lush, floral osmathus. It’s not on the site yet, and it is $65.00 for the 5ml Starlight box. Email me if you are interested.

I can’t wait to receive your ideas!

As always, if you have any questions, let me know! You can call me at 510-334-8824 or email laurie@purrfumery.com.

Peace, love, purrfume, social justice and kitty cats,

XOXO~ Laurie