Shower the People you Love with Love...

Greetings, my dear Purrfumery friends!

The Purrfumery is open! I’m scheduling in-person appointments and would love to see you! When you visit, I will set up a table outside the Purrfumery and make it easy to social distance. You can sniff and sample to your heart’s content… again! Call me at 510-334-8824 or email me at to plan your Purrfumery visit.

Also, as you’ve probably noticed, deliveries are taking a lot longer these days. My advice is to do your holiday ordering early so you receive your orders in time for gift-giving. 

Orders this month will include a new tiny treasure solid perfume and a sweetgrass hydrosol spray!

I have a new solid perfume in the works- it’s a fruity, berry, jammy, woodsy purrfect for the holidays bonbon delight, and I haven’t even named it yet!  I’ll include a cute little silicone (more sustainable than plastic) pot of it in all orders in November. 

Also, while reading a lovely book all about the sacred herb Sweetgrass, Braiding Sweetgrass, by Robin Wall Kimmerer, and I was lucky to find this rare hydrosol! She shares stories meant to heal our relationship with the world… stories that allow us to imagine a different relationship, in which people and land are good medicine for each other.” Her own family upbringing – reflecting the original richness of the traditions of her Potawatomi people – is based on a radically different assumption: that our species only exists through mutually enriching bonds with all other living creatures.

Sweetgrass is known as the hair of Mother Earth. It is one of the four sacred herbs of indigenous North American peoples and is represented in the East on the traditional medicine wheel. It was also strewn throughout churches in medieval Europe so that the sweet smell rose with each footstep. Sweetgrass hydrosol is distilled from fresh grass and has a pleasing scent with honey and vanilla notes. Use this powerful aromatic water to uplift your senses! This organic hydrosol is from the Pacific Northwest.

50% of proceeds for animals in need

My goal in life is to use my art to help animals in need. I’ve discovered that when I help one endangered animal, I help many others. I also help people.

My newest perfume, Pangolin Violette Rose – available in liquid and solid – benefits the Pangolin Crisis Fund. Pangolins are among the most trafficked mammals in the world, and the Pangolin Crisis Fund is working to reduce the demand. I’ve learned that the same people and groups that poach rhinos and elephants and sell their tusks also trap pangolins for their meat and scales. So, when the Pangolin Crisis Fund works with government officials and communities to end pangolin poaching and smuggling, the ripple effect helps rhinos and elephants too! 

My perfume Luminous Lemurs benefits Centre ValBio – they’re an incredible group that’s replanting the forests in Madagascar so lemurs will have a place to live. They’re also helping girls from remote villages attend high school. And they’re planting vanilla orchids that farmers grow and harvest – vanilla is a super-valuable crop! 

Yes, it’s true that a natural perfume can make the world a better place! Through December, I am donating 50% of the proceeds from Pangolin Violette Rose and Luminous Lemurs to the Pangolin Crisis Fund and Centre ValBio. Thank you for inhaling deeply and helping animals and people!

Pangolin Violette Rose in the news 

People are talking about Pangolin Violette Rose! 

Matt Morris at Fragrantica – Matt’s questions are so thoughtful and really gave me an opportunity to share my process and inspiration. We also talk about “Red Wedding,” his Chicago art exhibition that launched Pangolin Violette Rose.

Ida Meister at CaFleureBon – Many thanks to Ida for exploring the rose-violet connection! Beautiful!

Jen at My Beauty Bunny – This is a wonderful cruelty-free website, and I love that Jen says Pangolin Violette Rose has “a dark, sexy, vintage feel!” Ooh la la!

A song for you: Shower the People

I recently attended the Jackson Browne and James Taylor concert in San Francisco and the only words that come to mind are “life-transformational!” I’ve been a huge fan of James Taylor forever. He’s so generous with his fans – he did about four encores! He sang Shower the People and I thought… yes. This song captures exactly how I feel as we’re all finding our way out of such a difficult and stressful time. He also recently narrated a short documentary on his local animal shelter. Another passionate animal advocate! Share your love, my dear Purrfumery friends!

My 2021 artist statement

I hope that as people start to get out more and find their family and friends again, that they acknowledge the struggles we’ve all had, and also carry a sense of gratitude. We have much to be thankful for. I want to thank all of you for giving me the gift of your support and love all these years. Through the Purrfumery, I can help and support animals and people, expand my art, and be as creative as I want to be! Here’s a great example: I asked my friend Lisa Rappoport to letter-press a ribbon for my over-the-top packaging for Pangolin Violette Rose. She’s a wondrous letter-press artist, and poet. Her subscription is magical!

The ribbon reads:

Meow meow frills, furbelows, kitty tutus and tiaras, meow deep love for our planet meow its magical diversity of cultures, flowers, plants and animals (especially cats)!

Don’t you love it?

Ok, so I may not be everyone’s cup of tea. But if I am, let’s have tea! Call me at 510-334-8824 or

Enjoy the gorgeous colors of Fall!

Peace, love, purrfume, social justice and kitty cats,

XOXO~ Laurie

Our gift card made by the lovely Lisa Rappoport
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