January 2012 Newsletter

Greetings Dear Purrfumery Friends!

It has been an incredible, whirlwind year – and it's only February! The kitties and I have been getting ready for one special occasion after another. Of course, the one we all have on our minds right now is...

Valentine's Day!

Did you know that Valentine's Day is my favorite holiday? What's not to adore about a holiday that celebrates love and friendship? It's been my favorite holiday since I was a kid. My dad would bring home little heart-shaped cupcakes with our names on them – they were gorgeous and such a treat! My dear friend Meryl and I have continued the tradition of sharing the love with friends and family. Every year, we get together and make buttery, heart-shaped Linzer tarts for the special people in our lives. We put a dollop of jam in the middle... Yum!


If you are looking for a special gift to give to someone you love on Valentine's Day, the kitties and I have lots of ideas! For something opulent and totally amazing, try a bottle of my Honey perfume, an absolutely regal blend of Moroccan and Bulgarian roses, sandalwood, vetiver, Madagascar vanilla, honey and beeswax from the Purrfumery's own bees. I crown this gorgeous scent with rare antique clove, pomegranate and pink grapefruit. Gorgeous! Bed of Roses, one of my limited edition scents, also makes an incredible gift for someone special. Bed of Roses features an accord of nine exceptional rose distillations from around the world, cushioned by aged sandalwood and rich cognac with accents of tuberose, boronia, orange blossom, and green mandarin. I crown Bed of Roses with rose leaf absolute, a rare and incomparable material from the history of perfume, seldom made today. Or how about giving a friend or someone you love an ornate, heart-shaped Scent Charm? We fill our decorative brass lockets with Rose Jasmine and Jasmine Orange Blossom solid perfume – luscious scents created in a base of vanilla-infused organic jojoba oil with beeswax from the Purrfumery's own bees. Scent Charms hang on a soft velvet cord and are a hit with perfume lovers of all ages! Need more ideas? I'd be delighted to help you find the perfect scent treat, my dear Purrfumery friends! Just call or email me for an appointment at 510-528-8040 or laurie@purrfumery.com. And, as my special treat for you, I will include a free, heart-shaped Rose Jasmine Scent Charm with all orders over $150 until February 14. Happy Valentine's Day to you and yours!


The Purrfumery Goes to Google

In late January, I visited Google and took employees on an interactive and experiential journey that explored the magical union between bees, flowers and natural perfume. It was an amazing afternoon, and I was thrilled to be able to share the message that without bees there are no flowers, and without flowers there are no boanical perfumes. Google employees had a chance to smell some of my most intoxicating natural materials, including Assam oud (the most expensive essence in the world), 100-year old Indian sandalwood, organic Persian Rose Otto, and sacred mitti attar. We talked about how it all starts with bees and flowers, and how beekeepers (like those who maintain the Google hives) are so important to life as we know it! Thank you, Google, for hosting us!

Changes in Purrfumery Leadership

Buttercup, the little fairy cat who loves to play and chase a ribbon, has stepped up as Chief Fun Officer (CFO) at Velvet & Sweet Pea's Purrfumery. Buttercup is shaking things up and taking us back to our roots in custom perfumery. This is a wonderful transition that allows us to continue creating the products our Purrfumery friends love, while also opening a new door to exploration and wonder. We are delighted to present to you our Custom Perfume offerings, inspired by Buttercup's endless curiosity and love of play and adventure...

The Ultimate Gift – A Custom Perfume Experience


Our Custom Perfume offerings begin with a Perfumery Adventure, where you have an opportunity to experience the aromatic treasures from my vast collection. You will be amazed at how powerful your sense of smell can be and the array of memories and associations that emerge during our time together! The essences you are most drawn to become the basis of several formulations I will send you to sample. I will revise your favorite formulation at your request, age the new scent, and within two to four months, you will receive your very own liquid or solid perfume in either a gorgeous Brosse French crystal bottle or decadent jewel-box. Imagine, my dear Purrfumery friends! A scent that is all yours, created from the essences that transport and fascinate you! This is an extraordinary opportunity to tap into your most neglected sense – your sense of smell – and immerse yourself in a sensual and highly personal journey. The choice is yours... To learn more about Le Rêve, Le Rêve d'Or, La Passionata and La Royale Custom Perfume Experiences, call or email me, or visit us online. Until next time... Peace, love, purrfume, and kitty cats, ~XOXO, Laurie