Velvet and Sweet Pea’s Purrfumery
Featured in Sniffapalooza Magazine!
Featured in Sniffapalooza Magazine!
An interview with Laurie Stern, the perfumer for Velvet & Sweet Pea’s Purrfumery, will be appearing in the November 19th edition of Sniffapalooza Magazine!! We were so thrilled to be invited for an interview by the magazine’s fabulous editor, Raphaella Brescia Barkley.
Sniffapalooza Magazine was created by Raphaella as a news and information source for passionate perfumistas. The online magazine keeps fragrance aficionados up to date on the latest news, articles, events, reviews and new releases on the perfume front. Check out the interview with Laurie to hear her dish about her favorite perfumes, where she finds her inspiration, some of her favorite fragrance adventures, and more!
Sniffapalooza itself was founded by Karen Dubin, who was then joined by Karen Adams, with the intention of uniting perfume enthusiasts from around the world. Sniffapalooza hosts both East Coast and West Coast perfume events highlighting niche and couture perfumers, as well as trips to Europe to delve deeply into the world of perfume.
Velvet and Sweet Pea’s Purrfumery
Receives Leaping Bunny Certification
Receives Leaping Bunny Certification
After many months of hard work, the Purrfumery has officially received its Leaping Bunny certification, which certifies not only that we do no animal testing (of course!) but also that none of the ingredients we use have been tested on animals by the companies we buy them from. This was a long process because it involved contacting and receiving documentation from each and every supplier we deal with or may deal with in the future – no small job as we source ingredients from all over the world!
This certification is important to me because I believe strongly in putting my personal values into my business, and I want my company to completely reflect my cruelty-free ethics and values. What I learned while undergoing this process was fascinating, revealing, and upsetting – animal testing in the perfume and cosmetics industry is far more widespread than most anyone realizes. I hope to write more about the certification experience at a later point, and to share some of the illuminating things I learned about the certification process and the status of animal testing in the industry.
Learn more about the use of animal musks in perfumes, a cruel practice that affects even the natural perfume industry: Animal Musks: The Dark Side of Perfume
