Velvet and Sweet Pea’s Purrfumery Receives Leaping Bunny Certification

Leaping Bunny certified!

After many months of hard work, the Purrfumery officially received its Leaping Bunny certification in 2008, which certifies not only that we do no animal testing (of course!) but also that none of the ingredients we use have been tested on animals by the companies we buy them from. This was a long process because it involved contacting and receiving documentation from each and every supplier we deal with or may deal with in the future – no small job as we source ingredients from all over the world! This certification is important to me because I believe strongly in putting my personal values into my business, and I want my company to completely reflect my cruelty-free ethics and values. What I learned while undergoing this process was fascinating, revealing, and upsetting – animal testing in the perfume and cosmetics industry is far more widespread than most anyone realizes. I hope to write more about the certification experience at a later point, and to share some of the illuminating things I learned about the certification process and the status of animal testing in the industry. Learn more about the use of animal musks in perfumes, a cruel practice that affects even the natural perfume industry: Animal Musks: The Dark Side of Perfume